Beware of the ‘Social Divide’ in a Digitally Connected World

Beware of the ‘Social Divide’ in a Digitally Connected World

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If you are a “C” level person there is a good chance that you are already a victim of the ‘Social Divide’ and your company is hurting from the ‘Digitally Connected World’.

 

“The ‘Digitally Connected World’ is supposed to be a good thing! What are you saying it is hurting our organization?” you say.

 

If you are a “C” level person in any organization you are close to or over 40 years old, struggling to balance between personal time, family time, and the need to be the best at your job that you don’t get time to much of anything else. While you are trying to deal with your life and work and keep it all together there has been a silent revolution that has happened right under your nose, in that, literally everyone in your organization (The twenty something and the thirty something) use social networks on their devices and are connected digitally and socially to everyone they ever met inside and outside work.

 

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With the advent of the personal devices and social networks literally everyone in your organization is connected and your organization is not leveraging the social connect. Your employees know irrelevant things about each other from when they had coffee half way across the world to what they do in their free time. This is bad for your organization because nearly 75% of this social networking time happens at work and adversely affects work. A recent study about social networks indicated that users spend almost one hour a day on social networking, and most of that sharing happens at work! Meaning, your company’s productivity is reduced by over 10% without you knowing it!!!!

 

If this is not bad enough in a matter of five years, 20% of your workforce will be ones brought up on ‘Virtual Social Networking Games’ that are even more time consuming and a good chance that they too will play it at work!!!!

 

You have a choice to make. Either you create a ‘Social Divide’ and cut the company employees from social networks and social video games and become a old fashioned company that nobody wants to work for or embrace the change and GAIN from it!

 

“Great! But what do I have to do? What is the answer?”

 

In a digital connected world, you have to ‘Operate your company as a Social Network’ and go past the traditional hierarchical or matrix organization structure! You have to create value based Social Networks with the organization and corporate social games through the life of every employee in the organization that you can monitor and control from the top!

 

“What???? That is crazy? You are telling me that we should change our entire organization into a social network!”

 

Yes! We have been researching this idea for near five years now and as the world around us connects itself more and more digitally there is fundamental shift in the knowledge-base of the organization from the support functions into engineering or delivery or line functions. This can make your company more efficient than you could have ever imagined because now you have the power of the connected digital world playing for you.

 

“Makes sense, but how on earth do I pull of something like this??? I have heard of all these enterprise social networking platforms. They are all play and nothing concrete to help my operating efficiency”

 

Over the last five years at researchers at Vantage Agora have tried our many social experiments and worked with several organization and effectively come up with a patent pending product called Club VA that is helps run your company as a Social Network with an added advantage of being a ‘CEO Desktop’ to being operational excellence in your organization!

 

 

If you are interested in ensuring that your company not only survives the ‘Connected World’ and in fact leverages from it, please do make the call and contact anyone of us at Vantage Agora. Club VA can help!

About Vantage Agora:

Vantage Agora (VA) is a global provider of social enterprise networks software products for operational excellence and back-office solutions for operations excellence along with consulting services for companies in the insurance, finance, and healthcare sectors. As a SSAE 16 Type II audited company,Vantage Agora utilizes advanced data processing and quality control systems on a secured network to ensure efficient, comprehensive management of back-office functions such as insurance, financial, and administrative tasks. Founded in 2004, Vantage Agora has offices in Cleveland and Dallas.

 

Harsha

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