A short conversation
Sudhir Achar Mike Fieseler
CEO & Founder Vice President: Business Developement
Sudhir Achar and Mike Fieseler of Vantage Agora were at the show earlier this week. Dan, someone they knew walked up to them and said, “Hey guys! Good to see you, I saw your website. I like what you have done with it!”
We are always trying to understand why someone likes (or dislikes) our products and services and they asked, “Thanks. What were the aspects that appealed to you?” said Sudhir
“I liked the fact that it is clean, not too much text and allows me to get to what I am interested in quickly.” Came the quick response.
“Thanks. That helps. The VA IT team has worked very hard to get this built in a very manner that helps our customers and prospects get their information and engage with Vantage Agora in a way that ‘Evokes the right emotion to invoke the right action’!” said Sudhir.
“That makes sense. Now, wait, you mean to say that you did this all yourself as a part of your IT offering? can you help me with my website as well? I want to understand this whole web thing a little better.”
“Why not?” chimed in Mike.
When Sudhir and Mike came back home, we discussed several such feedback they received from customers and prospects alike. We realized two things.
1. People need to know the key factors that influence their web presence.
2. We need to get a feedback from our viewers about the new www.vantageagora.com website to find out how we fare on these key rules.
The Three rules that impact web presence:
Rule 1: The goal of every web product/site is to get the customer to feel an emotional connect with the content or the design of the site that make her or him say “Yes, I can relate to the problems they mention here” or “I like the what they have done with their site. If they can do this with their own site, I am sure they can help me with my challenges”
Rule 2: Who is the customer? We have developed over 75 web products in the last 4 years and most of these our customers did not know who their customers were! Surprised? Most people are. But unfortunately, this is true. Knowing the customer means more than saying “Ya, they are insurance agents!” It is about knowing who is the person in the customer company who is going to be opening your site? what are they going to be doing when they are reading your site? What is their age group? And much more… As San Tzu said “Know your enemy (Note, your customer is not your enemy in this case :)) and know yourself and you will win every war.
Rule 3: What do you want your visitor to remember when they leave your site.? What is the recall thought? Most of the time the recall thought is what is going to make or break your site.
If this makes sense, put your new understanding to test and let us know what you think of our new website. We would love to learn from your ideas vantageagora.com.
Meaning behind the madness (How this site was created).
Please leave your comment below. We will let you know where we stand next week.
About Vantage Agora:
Vantage Agora (VA) is a global provider of back-office solutions, custom IT services and consulting services for companies in the insurance, finance, and healthcare sectors. As a SAS70 Type II audited company, Vantage Agora utilizes advanced data processing and quality control systems on a secured network to ensure efficient, comprehensive management of back-office functions such as payroll, accounting, financial and administrative tasks. Founded in 2004,Vantage Agora has offices in Cleveland and Dallas.